Senior living organizations find themselves on a tightrope, balancing economic shifts, rising costs, and the persistent challenge of staff turnover. In this exploration, we delve into the delicate equilibrium required to maintain margins while achieving sustainable growth. In this article, we discover how successful care providers are navigating the challenges facing the industry and implementing […]
A “conversion” on the website of a senior living business is worlds apart from conversions on most other websites/businesses. A senior (or their caretakers) choosing a facility may live with their choice for the rest of their days. So it’s natural to be very careful and deliberate about this decision. Empathizing with their target audience, […]
Leads, leads, leads–your senior living sales team can never get enough of them, right? Unless….“The leads are weak!” There is such a thing as too many leads. If the prospects coming into your sales pipeline are a poor fit for your senior living community, they: In senior living sales, a quality lead is a prospective […]
For many senior living communities, great help can be hard to find–especially in the post-pandemic environment. It is no secret that the senior living industry is experiencing an acute, long-term staffing shortage. To address this issue, Senior Living Marketing and HR Executives, along with their Digital Marketing agencies, are working together to create strategies to […]
In a previous post, we looked at eleven customer relationship management (CRM) systems that are proven winners for senior living sales. Today we will narrow down to a smaller niche of assisted living communities, and explore some essential features and functions that skilled nursing facilities should look for in a CRM. The ability of your […]
Personalizing the shopping experience for older adults and their families as they search for a senior living community is critical for your community’s success. A recent study featured in a report by Waypoint (formerly AgingChoices) revealed that 92% of consumers and prospects expect a personalized experience. With a costly and complex purchase like senior living, […]