Information overload! Data, data, everywhere—how to make sense of it all? This is a job for data analytics! Data analytics is an important tool for senior living sales teams. With data analysis, they can gather insights into what older adults and their families want, how they behave, and what factors influence their decisions. This allows […]
As the senior living industry continues to grow, it is increasingly important for communities to understand how to effectively reach out and market to adult children of seniors. These children (and sometimes grandchildren!) are often the primary decision-makers when it comes to choosing a senior living community for their aging parents. Even if they won’t […]
As more and more older adults and their families begin their senior living search online, it’s essential to keep your senior living community’s website up to par. Pew Research Center reports that 68% of American adults over the age of 65 use the Internet, and this number will increase as more seniors become comfortable with […]
As a senior living provider, you may have heard terms like “widgets,” “pop-ups,” and “virtual sales assistants’’ thrown around. While these may sound like technical jargon, they’re just simple tools that can help improve your online marketing efforts. But what do these terms mean, and how can they benefit your business? In this article, we’ll […]
In the ever-evolving landscape of senior living sales, the ability to convert organic leads into occupancy for your community is a vital skill. The process of lead conversion is a delicate blend of art and science, requiring a deep understanding of consumer behavior, a strategic approach to sales, and the effective use of digital tools. […]
As discussed in our latest post, value-based sales emphasize the value and benefits a product or service provides the customer, rather than just its features and price. When it comes to senior living, value-based sales are significant. Seniors and their families are looking for more than just three hots and a cot– they want a […]