Life is a journey with many milestones along the way. When older adults reach the stage where they are exploring a lifestyle change to a senior living community, they begin a voyage within a voyage—the buyer’s journey. The buyer’s journey describes the decision-making process that a potential customer goes through before making a purchase. The […]
Businesses today are competing in the attention economy, where attention has become a scarce resource and engaging content that captures and holds potential customers’ attention is highly valued. For senior living businesses, the attention economy has had a significant impact on the way they market their services. A dull, static website is no longer enough […]
The timeline for older adults researching their senior living options will vary depending on the individual’s circumstances and preferences. Some older adults may begin researching senior living options years in advance of when they anticipate making a move, while others may wait until a health crisis or other circumstance prompts them to begin looking. As […]
Technology is playing an ever-increasing role in providing care to older adults, as this article in Forbes magazine mentions. The article cites a study that Waypoint (formerly AgingChoices) published about what prospective senior living residents prioritize in today’s market. As a Continuing Care Retirement Community, there’s a strong case to be made that the continuum […]
The decision to move to a senior living community is never one that older adults and their families take lightly. An Enquire Solutions white paper, Marketing Automation Templates for Senior Living, reveals that leads need a minimum of 22 touches for independent living, assisted living, and memory care, and 28 touches for life plan communities. […]
Leads, leads, leads–your senior living sales team can never get enough of them, right? Unless….“The leads are weak!” There is such a thing as too many leads. If the prospects coming into your sales pipeline are a poor fit for your senior living community, they: In senior living sales, a quality lead is a prospective […]