A “conversion” on the website of a senior living business is worlds apart from conversions on most other websites/businesses. A senior (or their caretakers) choosing a facility may live with their choice for the rest of their days. So it’s natural to be very careful and deliberate about this decision. Empathizing with their target audience, […]
Correct information served to the right segment of your target audience – It’s a simple enough rule for information-driven/information-oriented marketing but can be quite challenging to implement, especially if you are not leveraging the right tools/technologies. One marketing mistake that some businesses make, regardless of their size and the industry they operate in, is they […]
Developing a digital marketing strategy for seniors can be challenging for a number of reasons. Many cutting-edge and relevant digital marketing tools and techniques might not yield the same results for these audiences, and you may have to rely on classic marketing techniques (even when you are using digital channels). However, by adhering to the […]
Your senior living community needs skilled and dedicated staff to thrive–but these all-star recruits are getting harder and harder to find. Don’t let staffing shortages throw you a curveball! According to a report by HRSA Health Workforce, the demand for workers in long-term services and support (LTSS) settings is projected to grow by 44% between […]
The legendary management theorist Peter Drucker once said, “What gets measured gets improved.” The trick is to understand the value of data, measure the right things and then make sense of it all to iterate and improve going forward. In senior living sales, we measure hard numbers like website visitors, number of tours booked, or […]
We live in a digital world—everybody and their grandmother is online these days! An effective online presence is essential for your senior living community to connect with prospective residents and their families. However, simply having a website is not enough; it must be thoughtfully designed and include tailored content to meet the unique needs and […]